CULT Cymru (Creative Unions Learning Together) was established in 2008 and is supported by the Welsh Government’s Wales Union Learning Fund (WULF).  It is hosted by Bectu working in partnership with Equity, the Musicians’ Union, the Writer’s Guild of Great Britain and the Wales TUC.

CULT Cymru works with a broad range of partners within and outside of the creative industries to support thousands of creative workers to reach their potential by offering learning opportunities that are relevant, accessible and affordable.

Meet the Team

Siân Gale – Skills and Development Manager

I started my career in production at HTV Wales followed by 10 years as a freelance Production Manager/Line Producer. Over the last 20 years I’ve pursued a portfolio career including managing a £13m European funded business start-up programme empowering under-represented groups to set-up in business; managing a broadcast charity and as a consultant, trainer and project manager working across the public, private and third sectors. I am a PGCE qualified trainer and a Mental Health First Aid Wales licenced tutor.

As a lifelong trade unionist I am passionate about fairness, equality, diversity, the Welsh language and environmental sustainability and aim to mainstream these into CULT Cymru’s provision.  My role is to work in collaboration with our sister unions, and stakeholders to design and identify high quality, affordable, tailored and accessible learning and development opportunities that will enable those in the creative sector throughout Wales be they freelance, casual or employed workers, to reach their full potential.



Siwan Jones – CULT Cymru Co-ordinator

After studying Drama at John Moores University, I returned to Wales to embark on a career  as a freelance actress. The work ranged from Theatre in education, Theatre, Television, Radio and Voice Work.  For several years I enjoyed travelling  the length and  breadth of  Wales  with a host of innovative Theatre companies. My work was also seen on numerous TV programmes broadcast on  ITV, BBC and S4C. As well as being an actor, the need to add strings to my bow urged me to take up  various administratives roles at organisations such S4C, Arts Council of Wales  and the Education Workforce Council. 

In 2018 I decided to take the leap out of self employment and into full time employment and joined  the team of CULT Cymru as project Coordinator. My role entails co-ordinating with Trainers,  employers and other organisations to help  arrange learning activities throughout Wales.  I am very  proud of my work with CULT Cymru and hope that my experience of working as a freelancer across the Arts and Creative Industries makes me ideally placed to help CULT Cymru’s participants.



Anna – Lisa Jenaer – Freelance Learning Facilitator 

I started my career in marketing, working for 3M company in Brussels. Having moved back to Wales, I joined the sales team of 

S4C International programmes, selling S4C programmes abroad and developing children’s programmes and a documentary for the international television market. In 2008, I left the sales world and began my career as a writer, mainly for screenplay. I have written on a number of animation series for broadcasters around the world as well as being part of the Pobol y Cwm scripting team.

I joined the Cult Cymru team in October as a freelance Learning Facilitator. In this role, I am focusing on organising courses that will benefit our members due to  the Covid 19 pandemic. This means not only organising safety courses for the different sectors, but also courses to expand skills and employment opportunities. As a freelancer myself, I am aware of the work challenges and financial pressures and want to provide courses that will help our members thrive during these difficult times. 



Wyn Williams –Marketing and Information Executive

My Bectu membership has enabled me to produce 5 radio programmes as a freelancer under the name of my multi-media company ‘Dai Lingual’ for Radio Cymru since 2016.

I am a keen blogger, and have used the first lock period to share videos of the gigs I organised during Cardiff WOMEX on social media.    I have also written to a newspaper – and website – Y Cymro after I led the campaign to re-establish the only Welsh-language national newspaper.

I play the guitar and I had the opportunity to perform as a soloist on ‘Tin Pan Alley’ in London at The 12 Bar Club while living there.

At CULT Cymru, my role is to promote the courses, workshops and training we offer; most particularly on social media which is the theme of my MA. I will also support keeping this website up to date and hope to identify initiatives and opportunities to help creative people return to the workplace safely.